Call It Spring for Miss SA

CALL IT SPRING, has been selected as the official shoe and handbag sponsor of Miss SA 2014. The recent re-brand of one of South Africa’s most celebrated beauty pageants has fashioned a good and impactful campaign; promising an outstanding event on Sunday 30 March 2014.

The youthful and inspirational spirit of a Canadian brand, called CALL IT SPRING resounds with that of Miss SA 2014, making it a significant collaboration. The perfect go-to store for today’s most loved trends, with equally pretty price-tags, CALL IT SPRING defines itself as the inspiration you feel when putting together a new look and wearing fresh styles. It’s about a journey to freedom and making your fashion known; the perfect companion to the unique brand of South Africa’s most exceptional young ladies.

CALL IT SPRING will be the sole shoe sponsor of the Miss SA crowning ceremony, to be held at the Sun City Superbowl. Each of the 12 finalists will wear 3 different pairs of CALL IT SPRING shoes together with different pageant outfits showcased throughout the evening. Both MCs will also be wearing CALL IT SPRING footwear on the night.

The Miss SA winner will be sponsored by CALL IT SPRING throughout her year-long reign. Both CALL IT SPRING footwear and handbags will be worn by Miss SA 2014 to all of her official appearances as well as to the Miss Universe pageant. The 1st and 2nd Miss SA Runner Ups will each receive CALL IT SPRING Gift Cards.

CALL IT SPRING launched in South Africa in March 2012, adding to the more than 300 CALL IT SPRING stores located in 20 countries around the world. CALL IT SPRING has stores in Johannesburg, Pretoria, Mpumalanga, Cape Town and Durban.

For more information:
CALL IT SPRING Canal Walk: 021 5511 527; CALL IT SPRING Cresta: 011 476 1294; CALL IT SPRING Menlyn: 012 365 3477; CALL IT SPRING Sandton: 011 784 1597; CALL IT SPRING Gateway: 031 584 7431; CALL IT SPRING Highveld Mall: 013 692 4845

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